Many new network marketers will quit this industry after a short period of time, some even after 3 months or so and the biggest cause is a lack of people to talk to about their business, i.e. leads. Failure can result if you are not able to come up with an efficient solution to this problem.
Your success is going to be determined firstly by your ability to generate high quality, targeted leads for your business. We can all see that once this problem is fixed the rest is going to fall into place. But how can we go about getting more leads for our business?
If you do a search online you will come across a whole range of services that will sell you leads, so you could quite easily buy them. In my personal opinion this can quickly become a total waste of your time and money, these lead lists are generally not very specific to any particular niche, but moreover general 'opportunity seekers'. Once you come to call up these people in the hope of bringing them into your business you will probably be very disappointed with the results. Calling a lead that has already seen or heard you is very powerful. How is this possible? Well, welcome to attraction marketing.
The internet offers us some pretty automated and powerful ways to generate our own lead flow. Each day my leads come into my sales funnel and these prospects are glad to talk to me when I call them up.
Using this method I get to help many more people in their network marketing business, whilst building my own business at the same time. Using this strategy you will transform both your business, income and time freedom, which at the end of the day is why we are in network marketing right?
So how can you do Network Marketing lead generation online? Well there are many different ways to do this and I won't have time to explain them all in detail in this article, there simply isn't enough space. A very good method is with paid marketing, such as pay per click. Google slapped home business owners a while back so they are not really an option right now (unless you are sneaky), but Facebook is fast becoming the new advertising giant. You can get clicks for pennies and there isn't much competition right now. Obviously you will be spending money in order to get leads so you are going to have to do two things....first make sure you know exactly what you are doing when it comes to setting up campaigns (it can get expensive) and secondly you must have a finely tuned well converting sales funnel to maximise your profit.
Another way to get traffic is from the search engines. By producing content such as blog posts, articles and videos you can attract a lot of traffic to your website and sales funnel. I would certainly recommend learning about video marketing as this is powerful stuff and will increase your conversions. My most powerful online sales tools are videos! Second to that are written articles and posts, write a good article and it can bring you traffic for many months and years to come.
Lead generation online is definitely the smart option. I've proved that in my business time and time again, in fact whilst I was writing this article I generated 2 leads on auto pilot!
